Joe Alexander
 

Stoli

The original Russian vodka had been sent to marketing Siberia.

In the 1970s, Stoli was THE vodka. A bottle even went to space with the cosmonauts. The client asked us to reintroduce the brand to twenty-somethings. A simple, graphic solution coupled with the “A vs. The” construct. Stoli, for the first time in decades, was cool again.

Role: CCO

 

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